Reseller & booth guides that show the math

Long-form playbooks for online platforms, local flips, and consignment operations — plus free calculators and checklists.

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Online platforms

eBay

eBay Store vs No Store: When the Subscription Actually Pays

A reseller's spreadsheet-grade breakdown of when an eBay Store subscription pays for itself, with month-by-month math across Starter, Basic, and Premium tiers.

Etsy

Etsy's 20-Year Vintage Rule: What You Can (and Can't) List

Etsy requires vintage items to be at least 20 years old. Here's how the rule actually gets enforced, what trips resellers up, and a practical dating playbook for booth and online sellers.

Facebook Marketplace

Facebook Marketplace Furniture Flips: The Margin Reality

Twelve real furniture flips through Facebook Marketplace—purchase, refinishing, sale price, hours, and hourly profit—plus which styles pencil out and which waste gas.

Mercari

Mercari vs Poshmark: Where Should You List First?

A side-by-side look at Mercari and Poshmark for clothing and accessories—fees, buyer behavior, velocity, time cost, and a practical matrix for which platform to list first.

Poshmark

Poshmark Sharing: How Many Hours Actually Move the Needle?

A six-week closet experiment on Poshmark sharing cadence—hours per week vs sales lift, sell-through, and where extra sharing stops paying for itself.

Whatnot

Whatnot Live Selling: The Real Economics Behind a Show

Ten Whatnot shows broken down—GMV, fees, Boost spend, prep time, and dollars per hour—plus where new live sellers leak margin in fast auctions.

Niches

Toys & collectibles

Funko Pop Flipping: Is It Still Worth It in 2026?

A 2026 reality check on Funko flipping—average resale collapse vs pockets that still move, with tier-by-tier verdicts and aging discipline for slow sellers.

Vintage clothing

How to Identify a Valuable Vintage Band Tee in 30 Seconds

A fast triage guide for vintage band T-shirts—tag era cues, screen ink tells, blank identification, and a tiered resale map with bootleg warnings.

Books

Scanning Books for Resale: Which Apps Actually Pay Off?

ScoutIQ vs Scoutly vs Bookscouter vs the Amazon Seller app—cost, signals, offline mode, and the monthly scan volume where subscriptions break even.

Operations & business

Consignment shop ops

Setting Consignor Splits Fairly: A Shop Owner's Guide

How consignment shops should think about 50/50, 60/40, and 70/30 splits—tiering by category, volume, and the owner's true operating costs—with sample P&L math at $50K GMV.

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